Fixate turns design

into a science

Fixate AI is a fully automated attention analysis engine for design teams.
Fixate can be used to analyse any visual content at scale, helping you to objectively measure the quality and effectiveness of your visual assetswith confidence.

Fixate AI - the creative design scientists.

How it works
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Fixate’s AI solution can analyse any visual content, helping designers, brands and marketers to measure the quality and effectiveness of their work objectively and with confidence - with just a bit of help from science. Fixate starts with you simply uploading images or videos. We then use our suite of algorithms and machine learning to do three things:
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Forecast user attention patterns.

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Predict which elements of your creative will gain the most attention.

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Show you where you might consider improvements based on data-driven results.

With this tool designers can quickly and accurately analyse any image or video; so now it’s easier than ever to know what should capture the audience’s attention!
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We handpicked millions of images and videos. They cover - design, advertising, social media, packaging and merchandising etc. They represent an extremely wide range of scenarios.

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We used more than one million images to learn what catches people's attention. To do this we used eye-tracking technology.

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We used that eye-tracking data and deep learning algorithms to train AI models.

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Our AI models are very accurate. They are more than 90% accurate when tested using industry-standard validation techniques.

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Our AI solution powers an application that you can use on your computer, tablet, or smartphone.

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We offer a subscription service where people can use the app themselves. We also have plugins for Sketch and Chrome that designers can use, and we have an API for when businesses want to build something or connect with their own apps.

We handpicked millions of contextual images and videos. They cover design, advertising, social media, packaging and merchandising etc. They represent an extremely wide range of scenarios.
We used this large dataset of videos and images to learn what catches people's attention. To do this we used eye-tracking technology.
We used that eye-tracking data and deep learning algorithms to train AI models.
Our model not only learns the location of static object fixations for each frame of the video but also assigns attention priority to moving objects. For non-static scenes, our method closely mimics how humans view them. Even to the point where we continue staring at a point in the frame when there is no longer motion. Our model is highly correlated with real eye tracking studies and takes minutes instead of weeks to produce results that are just as accurate!
Our AI models are very accurate. They are more than 90% accurate when tested using industry-standard validation techniques.
fixate
ground truth
compare
score
Our AI models are very accurate. They are more than 90% accurate when tested using industry-standard validation techniques.
Our AI solution powers an application that you can use on your computer, tablet, or smartphone.
We offer a subscription service where people can use the app themselves. We also have plugins for Sketch and Chrome that designers can use, and we have an API for when businesses want to build something or connect with their own apps.
SaaS
Plugins & API
Web App
The Fixate solution delivers the widest metric set available today when compared to other predictive attention service providers.
features
Get a real time, actionable score for every element of your design in seconds. Interpret the data to make fast, informed decisions based on how viewers ACTUALLY experience your content. Images, video and more. Fixate, the visual attention prediction tool you've been looking for.
Images & Video
Fixate API
A/B Testing
Reporting
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Let’s get you started with Fixate AI
Choose one of our plans and use fixate ai anytime anywhere in different spheres
Coming soon
products
Sketch Plugin
Get a real time, actionable score for every element of your design in seconds. Interpret the data to make fast, informed decisions based on how viewers ACTUALLY experience your content. Images, video and more. Fixate, the visual attention prediction tool you've been looking for.
Chrome Plugin
Get a real time, actionable score for every element of your design in seconds. Interpret the data to make fast, informed decisions based on how viewers ACTUALLY experience your content. Images, video and more. Fixate, the visual attention prediction tool you've been looking for.
Canva Button
Get a real time, actionable score for every element of your design in seconds. Interpret the data to make fast, informed decisions based on how viewers ACTUALLY experience your content. Images, video and more. Fixate, the visual attention prediction tool you've been looking for.
News
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Canva integration
October 15, 2021 15:01
Unicorn in Training
October 1, 2021 15:13
Partnership with Shopology
August 31, 2021 15:20
FAQs
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Unfortunately for now public registration on our service closed. But you can send us registration request via contact form and we will respond you shortly

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Address
Singapore, Business Federation Centre, 160 Robinson Road, #14-04, SGP (068914)
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